The Awkwardness of Selling Ourselves
So, I had a heart-to-heart with a fab client recently who's been nominated for a pretty big-deal award in their industry. Yay, right? Well, sort of. They have to answer some pretty intense questions for the judging panel. And they were feeling all kinds of "ick" about having to toot their own horn. Ever been there? Trust me, we've all had that moment of "Ugh, do I really have to brag?"
Don't Hide Your Light, Babe! 🌟
Here's the thing. I know it's not everyone's cup of tea to boast about how amazing they are. But sometimes, you've got to step out of that comfort zone to benefit your business. Think of it as more "sharing your sparkle" than boasting, okay?
Why Awards Are More Than Just A Shiny Trophy 🏆
Apart from the glitz and glam, winning an award is a mega credibility boost for your business! I mean, who wouldn't want to work with an award-winning business badass like you? It sets you apart, shows you're making a real impact, and it's a confidence booster. It's also a fabulous way to network and meet other go-getters in your industry.
Planning Your Award-Winning Strategy 📈
Already eyeing an award? Take a moment to ponder on how you're gonna use that win to further blossom in your business. Are you planning to offer new services, enter new markets, or maybe use it as a launchpad for another creative venture? Girl, the sky's the limit! 🌈
Not All Awards Are Made Equal – Choose Wisely 🤔
Some awards come with a little cost, like buying a ticket or paying an admin fee. Why? Well, hosting an award bash isn't exactly a budget event. And paying a little helps to ensure you're in it to win it! But make sure that the awards align with your brand values and bring something truly beneficial to the table.
Going Solo? Self-Nomination Awards to the Rescue! 🦸♀️
Self-nomination awards are a great way to shout from the rooftops about how incredible your business is, because who knows it better than you? But keep an eye out for awards that have a fair and balanced judging process. Even better if they involve customer or client nominations—it's the universe telling you that you're doing an amazing job.
Do Your Homework 📚
Ladies, don't just throw your hat in the ring for any award. A little homework can go a long way in picking out the awards that truly vibe with your business ethos. Look for those that will offer a real return on investment in terms of credibility, network, and growth opportunities.
If you want to talk through an award submission check out my 121 strategy workshops which are perfect for this kind of thing!
About the Author
Hannah Roper is a dynamic entrepreneur, country music singer, festival founder, radio show host and the visionary behind The Female Creative—a vibrant community empowering small business owners and creatives. With over 9 years of experience running successful businesses and two decades in learning and development, Hannah offers valuable support, guiding women through entrepreneurship challenges.
Her approach helps individuals organise their mental to-do lists, empowering them to reach their full potential. As a survivor of domestic abuse, she underwent a transformative journey of self-discovery, developing a deep love for entrepreneurship.
Balancing The Female Creative, Country on The Coast Festival, and passion projects with her corporate career, Hannah exemplifies strategic thinking while maintaining a work-life balance. Honoured with the Pamodzi Inspirational Women Award and runner-up for Business Women of the Year 2022 Award, Hannah's impact on the business world is remarkable. Driven by her unwavering commitment to empowering women, Hannah Roper is a beacon of inspiration, providing clarity and support on entrepreneurial journeys. Her passion for helping women find work-life balance and succeed makes her a highly sought-after mentor and coach.
To find out more please visit www.thefemalecreative.co.uk