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What Do You Post and Where?!

Updated: Aug 20, 2023

There are 4 main places to share content on your Instagram profile but how do you know what to post where?! Keep reading to find out!

The Delicate Dance of Instagram: Where and What to Share

In the colourful tapestry of Instagram, each thread has its unique hue and texture. Navigating the nuances of this platform, especially as a business owner trying to connect authentically, can sometimes feel like finding one's way through a maze. But, here's a little guide, drawing from the wisdom of the platform, to help you weave your story seamlessly.

The Grid: Your Canvas of Consistency

Think of the Grid as your curated gallery. A space where timelessness meets relevance. Before posting, pause and ponder: will this resonate six months down the line? If yes, then it's a good fit for the grid. This is where newcomers get the essence of who you are and how you serve.

While the idea of a picturesque grid is captivating, it's not about perfection; it's about intention. Diverse content, be it images, reels, or carousels, paints a richer picture. Embrace them all. Gone are the days of pattern grids (although it is a hard habit to break!), now the focus is on brand cohesion, templates with brand colours or photos with your logo overlaid is enough.

And here's a golden nugget: sprinkle in your own presence. Your essence, your face, your brand's heart and soul.

Stories: Whispers of Daily Magic

Stories, oh, they are the delightful snippets of daily wonders. A tad less polished, they radiate raw authenticity. Whether it's a serene family day out, a heart warming cuppa moment, or even spontaneous insights, as well as Q&As, market research and short educational type messages, stories capture the ebb and flow of life.

Moreover, it's where connections blossom, with relationships forming through engagement stickers and conversations, drive your audience to use the DMs as Instagram really likes that! Engage, converse, and let your community peek into the daily dance of your life. While sharing, tune in to your brand's heartbeat. Let that be your guide, whether you're whispering much or little.

Reels: Lively Glimpses of Brilliance

Housed under the reels tab, these short-form videos are the sparkling fireflies of Instagram.

Short form video is still the format likely to reach a more non followers and a larger audience - make it fun and educational to draw new followers to your profile and share your personality and expert status.

While reels can dazzle and draw followers, remember to craft them to covert to clients with genuine intent and with your ideal follower in mind.

Instagram Lives: Conversations with Depth

Imagine cosying up for a heart-to-heart chat; that's what Instagram Lives offer.

Evergreen, meaningful, and unhurried. While traditionally they've been the quiet corner of Instagram, new tweaks suggest that the platform is encouraging more genuine conversations.

Dive into storytelling, collaborate to broaden horizons, or share wisdom similar to enlightening YouTube sessions.

A Gentle Invitation

If you ever find yourself yearning for guidance in this vast world of social media, consider joining me for a 121 strategy workshop. It's a humble space where I share insights, tailored just for you, to dance gracefully through the digital tapestry.


About the Author

Hannah Roper is a dynamic entrepreneur, country music singer, festival founder, radio show host and the visionary behind The Female Creative—a vibrant community empowering small business owners and creatives. With over 9 years of experience running successful businesses and two decades in learning and development, Hannah offers valuable support, guiding women through entrepreneurship challenges.

Her approach helps individuals organise their mental to-do lists, empowering them to reach their full potential. As a survivor of domestic abuse, she underwent a transformative journey of self-discovery, developing a deep love for entrepreneurship.

Balancing The Female Creative, Country on The Coast Festival, and passion projects with her corporate career, Hannah exemplifies strategic thinking while maintaining a work-life balance. Honoured with the Pamodzi Inspirational Women Award and runner-up for Business Women of the Year 2022 Award, Hannah's impact on the business world is remarkable. Driven by her unwavering commitment to empowering women, Hannah Roper is a beacon of inspiration, providing clarity and support on entrepreneurial journeys. Her passion for helping women find work-life balance and succeed makes her a highly sought-after mentor and coach.

To find out more please visit

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